Friday, February 20, 2009

Youth=buying power!

Youth = buying power?

How?

Well, for people just getting out of college, they are familiar with a lifestyle of thrift, small accomoations, and are more willing to sacrifice to get ahead because they don't have anything to lose.

To a 24 year old man, whose worldly possessions can fit inside the back of a 1996 Honda Civic, who has 2 years at an entry level corporate job, the world is an oyster! There truly is freedom in the humble!

These individuals are getting more and more buying power because the prices are getting lower, and the properties that would appeal to this demographic will be passed over by the spoiled majority.

Because those who are just starting out in adult life:

1. Usually don't own stocks. So no matter what number the stock market is at, they don't have to worry about retirement.
2. Jobs. Sure, the job market is tight, but youth can keep a low cost of living, therefore can settle for lower wages, and when layoffs hit, the middle management is usually hit hardest, and the lower salaries are kept if not promoted!
3. Low cost of living. Youth can get by without luxuries such as high dollar cable packages, gardners, pools, electricity. When you can furnish an entire house for free off of craigslist, more money can go into a down payment.
4. No kids. Means school districts are irrelevant, yard size is more favorable to dogs and parties.
5. Noise. Who cares about the freeway next door when there is band practice every night of the week! It's hard to hear the dull roar of rush hour traffic when the mains are turned up to 11 rocking out to Skid Row solos.
6. Roomates. The resourceful 20-something won't mind a $1500 mortgage on a 3 bedroom 2 bath house when a roomate will pay $500/mo for a room! That means homeownership can be a few roomates away from being free!

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